| September 22nd 2009 (Tuesday) | |
| 08:30 - 09:00 | Registration and Welcome Coffee |
| 09:00 - 09:10 | Opening and Program presentation |
| 09:10 - 09:50 | Keynote speaker: Carl Steidtmann - Economist, Deloitte Research |
| 09:50 - 10:05 | PANEL I – The present and the future of multichannel retail Presentation: Alberto Serrentino The focus will be the retail activity transformation to reflect the new reality of the multichannel consumer. We will bring national and international retailers and also some suppliers that accumulate exclusive activities of distribution, discussing their experiences, visions, perspectives, experiences and learning to identify which points are critical to ensuring competitive advantage and strategic in the future scenario. |
| 10:05 - 10:35 | Networking moment |
| 10:35 - 11:35 | National cases Speakers: Marcílio Pousada - President Director, Saraiva Bookstore German Quiroga - CEO, PontoFrio.com Artur Grynbaum - President, O Boticário Fernando Stinchi - VP, Iluminação Brasil – Philips |
| 11:35 - 12:05 | Debate Panel I |
| 12:05 - 14:00 | LUNCH |
| 14:00 - 14:40 | Research presentation Luiz Góes |
| 14:40 - 14:55 | PANEL II – The Neoconsumer: Understand me or I devour you Presentation: João Rios The research was conducted in different countries by comparing the vision of the multichannel consumer-target to know, assess and discuss his perceptions of the advantages and disadvantages of different channels, his emerging demands, his frustrations, the additional benefits wanted and his vision of how he imagine to behave with the relationship channels and sales expansion, the new product alternatives, the services supply increasing and almost bombarded with the volume of available information. A summary of the research will be distributed to all panelists for their presentations subsidize and encourage the use of the material as a comparison element between different realities, in markets, economies and different behaviors. |
| 14:55 - 15:55 | National cases Speakers: Julio Zaguini - Diretor de marketing e novos negócios, Google Brasil Nelson Blecher - Publisher, Época Negócios Carlos Fernandes - VP de e-commerce, Wal-Mart Cláudia Pagnano - Diretora Geral de Negócios, Perdigão Sandra Turchi - Superintendente de marketing, ACSP |
| 15:55 - 16:25 | Networking moment |
| 16:25 - 16:40 | National Cases |
| 16:40 - 17:20 | Debate Panel II |
| 17:20 - 17:30 | Conclusion of the Day |
| 17:30 - 19:30 | Cocktail Special presentation - João Carlos Martins e quarteto de cordas |
| * Program subject to change | |
| September 23rd 2009 (Wednesday) | |
| 08:40 - 09:00 | Welcome Coffee |
| 09:00 - 09:10 | Opening and Program presentation |
| 09:10 - 09:50 | Keynote speaker |
| 09:50 - 10:05 | PANEL III: The changing agents view in the new scenarios Presentation: Alexandre Horta This theme will bring the vision and will compare the various agents that interact in the market environment, comparing and assessing their perceptions to project the future of the market behavior and how it will be on the Neoconsumer. As part of this panel, retailers, pure players and consumer products multi-suppliers with and without multichannel operation, advertising agency, media company, mobile operator, wireless provider, service providers and relationships and information web. |
| 10:05 - 10:35 | Networking moment |
| 10:35 - 11:50 | National Cases • Media agency: Sérgio Valente - President, DM9DDB • Retailer: Hugo Bethlem - Executive Vice President, Grupo Pão de Açúcar / Frederico Trajano - Diretor de vendas, Magazine Luiza • Fabricante: Carlos Werner - Diretor, Samsung • Consultoria: Patrícia Dias de Souza - Diretora, Delloitte |
| 11:50 - 12:20 | Debate Panel III |
| 12:20 - 14:00 | LUNCH |
| 14:00 - 14:40 | Keynote speaker |
| 14:40 - 14:55 | PANEL IV - Amplifying the vision - the channels convergence approaching and differentiating the Neoconsumer Presentation: Marcos Gouvêa de Souza A large panel with consultants from different countries will be presenting successful cases in different markets, including retailers, suppliers, service providers, mobile operators, mobile telephony and internet. |
| 14:55 - 15:50 | International Cases - Ebeltoft Group The presentations will be made by retail business experts, members of The Ebeltoft Group of countries like USA, Canada, England, Australia, France, Italy, Portugal, India, Denmark and Germany bringing an analysis of best practices, the learning, the future paths and ways to optimize results in an unique vision, comprehensive, specialized and profound transformation in the process. |
| 15:50 - 16:20 | Networking moment |
| 16:20 - 17:20 | International Cases - Ebeltoft Group Cédric Drucrocq - Dia_Mart (France) Will Ander or Neil Stern - Mc Millan Doolittle (United States) Michael Skou - Retail Institute Scandinavia (Denmark) Magda Espuga - KISS Retail (Espanha) Brian Walker – The Retail Doctor (Austrália) |
| 17:20 - 17:50 | Debate Panel IV |
| 17:50 - 18:00 | Conclusion |
| * Program subject to change | |
GS&MD - Gouvêa de Souza