The study to be presented in the 12th Latin American Retail Forum will focus on the Neoconsumer
The research will be performed in several countries comparing the views of multichannel consumers to know, evaluate and discuss their perception on the advantages and downsides of the several sales channels, their emerging demands and frustrations, the added benefits they intend to receive and how they think they will behave as more relationship and sales channels, products and services are offered, almost making them breathless due to the available volume of information.
An abstract of the research will be distributed to the audience to serve as a base for the presentations and to stimulate the use of the study as an element to compare distinct realities, in different markets, economies and consumer behaviors.
Objetivos da pesquisa
• to understand consumer shopping experience
in e-commerce and m-commerce;
• the expectations
of the Neoconsumer;
• what he enjoys
and what he doesn’t
• evaluation of new sales channels
: m-commerce and interactive TV;
• intention of future
use of new channels;
• consumer’s new behaviors
they shop using e-commerce and m-commerce.
• United Kingdom
• United States
Structure of the research
• Analysis by segment
• Global view of the shopping behavior
in e-commerce and m-commerce
• Comparison and relation