03.02.2009
Video Usage in E-Commerce: The Best Is Yet to Come
Online retail video brings products to life in a way that
static images and text can't, often providing the final push a consumer needs
to make a purchase. No wonder the number of online shoppers who watch retail
videos grew 40% in a year.
The Video
Usage in E-Commerce report analyzes the power of product videos to lower
the number of abandoned shopping carts, reduce return rates and generate higher
sales.
A key obstacle to greater video
adoption among online retailers is the high cost of in-house video production.
But the data shows increased sales may outweigh increased costs.
Some online retailers even allow
customers to upload product videos to their sites, and the rewards can be
great. By engaging these customers, retailers gain valuable feedback on current
product features and future development plans.
Fonte: www.emarketer.com
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