03.02.2009
How Important Is Search to Users?
JANUARY 27, 2009
The percentage of Internet users who
are searching online varies by study, but its popularity is undeniable.
According to the TNS "Digital World,
Digital Life" report, 81% of Internet users worldwide used search engines in 2008-which
raises the question, what are the other 19% doing?
In the US, 89% of all Internet users
searched in April-May 2008. However, the Pew Internet &
American Life Project found usage actually varied by access
technology and location. Fewer dial-up users conducted searches than did people
with a broadband connection at home, at 80% versus 94%. Internet users at home
and at work used search in the same proportions-95% of each group.
Interestingly, the USC Annenberg School Center for the Digital Future found
that 21% of respondents used a search engine as their homepage in 2007-more
than double the response in 2005. Internet portals such as Yahoo!, AOL and MSN
declined in popularity as homepages between the two years.
Another indication that search is a
necessary function for many Internet users is their willingness to pay for the
privilege of using a Website. In October 2008, Rubicon Consulting polled 3,036
Internet users over the age of 12 about which sites they would pay to use if
the fee were a nominal $2 per month. More than one-half (52%) said they would
pay to use Google, with Yahoo! a distant second at 22% of respondents. Access
to social media sites-YouTube, Wikipedia and Facebook-was considered more
imperative than to retail, auction and classified sites such as Amazon, eBay
and craigslist.
Fonte: www.emarketer.com
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