12.08.2009
Younger shoppers are most influenced by online opinions
How has the recession changed shopper behavior? More consumers are looking for bargains online, says communications consultancy Hill & Knowlton. And younger consumers are looking to web communities and blogs for advice on where to shop. When more than 600 U.S. adults were asked how the economic downturn has changed the way they purchase everyday items, the most common answer was "shop online for better bargains", chosen by 50%. 46% said they shop less overall (both online and off), 36% say they shop online more for convenience, 15% say they shop offline more to make sure a product is worth the money and 9% said they shop offline more to avoid the risk of fraud or identity theft. Respondents could choose more than one answer.
Fonte: Internet Retailer
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