05.03.2009
American Airlines debuts mobile feature for loyalty program members
American Airlines is targeting mostly mobile customers with a new service that recognizes callers inquiring about upcoming journeys. The service, called “Remember Me,” is based on caller ID technology to help American Airlines AAdvantage loyalty program customers when they call in for information such as departure gate and flight times. The Telme caller ID technology will cut down the response times to calls made. “With Remember Me, the need that we’re addressing is the speed to get the information to customers,” said Billy Sanez, spokesman for AA, Fort Worth, TX. “We know that the majority of customers have a cell phone and use that to call us for flight information. “In the past, it would have taken us 2 ½ minutes to get that information and instead of being reactive, we’re proactive in giving them the right information that they’re calling for,” he said. With Remember Me, the response time is reduced to between 25 seconds and 30 seconds, according to AA. Remember Me is open to all AAdvantage members who have a 10-digit, U.S.-based mobile, home or work phone number. They can register all three numbers, too.
Fonte: Mobile Marketer
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