26.08.2009
What people are tweeting about
What is the purpose of Twitter? Social media marketers have been trying to answer that question as they use the microblogging service to promote their brands and products. The general wisdom is that Twitter is great for conversations and self-promotions. But critics of the 140-character medium have some support from an August 2009 Pear Analytics study of the site's public timeline. The marketing analytics firm placed each tweet in one of six categories, and the big winner was "pointless babble" — what Pear Analytics referred to as "the 'I am eating a sandwich now' tweets." More than 40% of all tweets monitored fell into this grouping. Conversational tweets—those part of a dialogue between users or starting with the "@" symbol—made up another 37.55% of tweets. Tweets with pass-along value, also known as "retweets", were much less prevalent, at 8.7%, and self-promotional messages made up just 5.85% of the total. Spam and news were even rarer.
Fonte: B2B Magazine
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