14.07.2009
WAP, SMS drive transactions at Sears
Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service, which Sears promotes via SMS and mobile advertising and lets consumers buy on their mobile phone and pick up the item in-store. Items sold on mobile include appliances, automotive parts, apparel, computers, electronics, jewelry, toys and games, lawn and garden equipment, footwear and tools. Sears Holdings Corp., which also owns Kmart, is using mobile to complement its existing multichannel strategy.
Fonte: Mobile Marketer
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