07.07.2009
Urban Outfitters goes from SMS to mobile commerce
Apparel and accessories retailer Urban Outfitters stepped up its engagement with mobile from running a text message program to now allowing consumers to shop and buy on mobile. The Philadelphia-based Urban Outfitters Direct division is targeting its urban-minded customer set of men and women ages 18-30 for its mobile commerce site at http://m.urbanoutfitters.com. The Urban Outfitters mobile site sells a mix of funky products from brands such as Betsey Johnson, Calvin Klein, MinkPink, BDG and Silence & Noise, including merchandise sold via its wired Web site, catalogs and in 144 stores nationwide and in Canada and Europe.
Fonte: Mobile Marketer
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