07.07.2009
Unilever's Rexona runs "Detective Stripes" mobile ad campaign
Unilever Brazil is running a mobile ad campaign to enrich the marketing mix of its Rexona Invisible brand. The ad campaign is running on the Hands mobile ad network, which includes mobile sites such as Rolling Stone Brazil, Reuters and Nintendo World, as well as many other newspapers, magazines, sites and blogs. By clicking on the banners, consumers can download exclusive content from Unilever's international Detective Stripes campaign according to their device model. The target demographic of Unilever's Detective Stripes mobile campaign is men 18-34 years old. Consumers can interact with video and download wallpapers related to the Rexona Detective Stripes campaign. Hands' platform automatically recognizes each consumer's mobile phone type and adjusts the banners and sites to it. The campaign is available for more than 2,000 different devices. The content available for Unilever's mobile campaign are wallpapers, video and the Detective Stripes game. According to the features available on each consumer's mobile device, the user can access one or more of these options. The advergame is available on Java-enabled handsets and the best players win Rexona prizes.
Fonte: Mobile Marketer
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