29.06.2009
To be younger, Lacoste launches cell phone
Born 76 years ago, Lacoste has developed a strategy to make the brand younger, including not only trendier collections, but also diversifying businesses, with the launch of mobile phones and hotels. Next year, the company plans to release its first mobile devices, offering customized services, travel-related, with tourist and economic informations about many countries. The phone will be launched initially in 15 countries, and later in another 30. The brand also mulls the launch of Lacoste-branded hotels, in a partnership with French Accor group.
Fonte: Valor Econômico
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