02.04.2009
This is the decade of mobile
Mobile technology’s impact on marketing and communications is a top priority of ad agencies, according to a keynote address at MediaBistro’s ThinkMobile conference. Ad agencies have taken notice of the tremendous growth of the mobile sector. Mobile marketing is projected to be a US$ 7.3 billion industry by 2009 and a US$ 19 billion industry by 2012, according to the American Association of Advertising Agencies, or the 4As. By 2020, mobile will be the primary Internet device among consumers worldwide, according 4As. Thirty-four percent of Americans say they recall seeing a mobile ad, while 41 percent of iPhone users recall seeing a mobile ad, according to 4As. 162 million consumers use text messaging. Ten percent of mobile phone users use location-based services, while 55 percent use mobile services other than voice.
Source: Mobile Marketer
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