20.02.2009
Target intensifies mobile-shopping effort
Target, the No. 2 mass merchandiser, has made its debut on the iPhone with the launch of the Target Gift Finder application. Users can search for gifts by personality, price, gender and age. The application allows users to buy any of the merchandise found on http://www.target.com using their credit card. The retailer also has a mobile site where mobile users can browse and search products and locate the nearest Target store that has the merchandise they are looking for. The mobile site does not allow users to make purchases. The mobile site and the iPhone application both give users access to product ratings and reviews.To promote its Go International collections, Target leveraged text messaging to consumers on its mailing lists to inform them of new designers that are part of the limited-time-only fashion program coming or when favorites are leaving.
Fonte:
www.mobilemarketer.com
« back
GS&MD - Gouvêa de Souza