07.07.2009
Successful alliance
Mobile phone has become a profitable advertising media. Mobile marketing generated US$ 2.7 billion last year and up to 2011 it will soar to US$ 12.8 billion. This is why GS&MD, Atope, Laboris and eBit partnered to launch e&ddeal, a joint initiative to build and implement m-commerce solutions.
The partners will leverage internet and mobile phones as a sales, promotions and consumer relationship channel. E&ddeal has a broad range, with market solutions in several areas, as process review, payment, logistics, mobile relationship and activation, marketing, communications, IT, pricing, product mix and market positioning.
Fonte: CorpBusiness
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