09.04.2009
Subway tests online and text orders
Fast food chain Subway partnered with online marketing company GoMobo to allow consumers to order sandwiches using the internet or text messages in New York. Customers can order on the website www.subwaynow.com and receive the confirmation in their mobile phones, or even order the food by text message. It is also possible to save previous orders. Consumers order online and pickup the food in the stores, cutting queues.
Fonte: Mercado & Consumo
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