29.06.2009
Social network use grew 59% in past year
The number of people online who are using social networks such as Facebook, MySpace and Twitter has grown 59% in the last year to 43% from 27% a year ago, according to a new report by management association The Conference Board and consulting firm TNS. The report, based on a survey of 10,000 U.S. households, found that social network use spans generations as well as genders. "Online social networks are more than just a fad among the younger generation. They`ve become an integral part of our personal and professional lives," says Lynn Franco, director of The Conference Board Consumer Research Center. "They're powerful communication tools, and are becoming an essential part of successful marketing strategies." About 19% of online users age 55 and older visit social network sites, up from 6% a year ago, and, overall, 48% of women and 38% of men on the Internet use social networking sites. The most popular site is Facebook, used by 78% of online households, followed by MySpace (42%), LinkedIn (17%) and Twitter (10%).
Fonte: Internet Retailer
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