Social network ad spending rises
2009 is turning into a year of major shifts in the social network business. Facebook, once a distant No. 2, has outperformed MySpace in nearly every measure of usage and is on track to surpass its rival in ad spending by 2011. Furthermore, while paid advertising on online social networks is expected to fall 3% in 2009—a result of the poor economy and the difficulties at MySpace—eMarketer projects that US marketers will increase their spending 13.2% in 2010, to $1.3 billion.