10.06.2009
Sherwin-Williams taps mobile to reach younger demographic
Paint and coating producer Sherwin-Williams Co. is using the mobile channel for branding and customer acquisition. The company teamed up with digital agency Resource Interactive to create an iPhone application that lets users isolate a color within any photo taken on their iPhone and get matching Sherwin-Williams paint colors along with a coordinating palette to complement their choice. The application is called ColorSnap. ColorSnap was downloaded by thousands of users in more than 60 countries within the first week of its release. The application is ranked No. 35 out of 3,000 in the free utilities application category in the iPhone App Store. The ColorSnap application is unique because it lets users capture a new photo the moment they feel inspired, whether within the application or using an image already stored in their iPhone photo library.
Fonte: Mobile Marketer
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GS&MD - Gouvêa de Souza