12.03.2009
Send a text to buy
It looks like sci-fi: the consumer see the ad of a 42” plasma TV in the shop’s flyer and realizes this is what he’s looking for. He browses the web, quickly compare prices and notices the one in the flyer is the cheaper. He then sends a text message to buy the TV. In a few minutes, gets the confirmation of the purchase. In Brazil, Nasajon Sistemas’ Tagshop launched this tool in late September and, according to the company, retailers as Casa & Video, Fast Shop, Polishop and Ponto Frio will start using the system this month.
Source: Pequenas Empresas & Grandes Negócios
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