09.04.2009
Saraiva and Havanna partners in mobile marketing
Pontomobi interactive has developed a mobile marketing campaign for bookstore chain Saraiva and Havanna Café coffeeshop. Until April, 12th, Saraiva megastore at Anália Franco mall, in São Paulo, hosts five Bluetooth machines that cover the whole store floor. Consumers in the store with Bluetooth active receives animated gifs with discounts, weekly updated. Havanna Café’s store in store also offers savings on Easter goods by mobile phone.
Fonte: CorpBusiness
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