01.09.2009
Ronald McDonald House taps mobile to drive charity donations
The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world. The annual Glamorama fundraiser took place Aug. 21 in Chicago with musical performances and fashion designers and celebrity appearances all focusing on the main goal of the event -- raising money for charity. To help achieve its fundraising goals goal, RMHC enlisted the help of mobile company Telescope Inc. to integrate an SMS campaign to let event guests donate to the charitable cause via text messaging. "The main strategy behind this campaign is to increase awareness of the Ronald McDonald House Charities and garner donations via a new interactive method to raise money to build the largest Ronald McDonald House in the world," said Jason George, CEO of Telescope Inc., Los Angeles. "Because it is in-venue, mobile offers a direct-response mechanic to engage fans at the event. "Once engaged, the participants receive all the information of how to complete their donation online and can opt-in to receive updates and additional information on RMHC-CNI," he said. "This is a great example of how mobile can be best used alongside other media to drive maximum benefit for the marketing partner."
The Ronald McDonald Care Mobile program, in partnership with Advocate Hope Children's Hospital, provides essential health services to children in underserved areas in a mobile environment. Children receive check-ups, immunizations and referrals for specialty care, including asthma, cardiology, and allergies. The goal is to find a "healthcare home" for all the children who visit the Care Mobile van.
Fonte: Mobile Marketer
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