09.04.2009
Prepaid is a hurdle for mobile marketing
São Paulo city is considered by Mike Wehrs, CEO of the Mobile Maketing Association (MMA), as one of Latin America’s most important mobile marketing development centers, as it has six million mobile phone users. One of the challenges, however, is understand how the 80% of Brazilian mobile users who uses prepaid systems and do not access the web through the cell phones will be motivated to do it.
Fonte: Varejo Digital
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