07.07.2009
Online shopping cart abandonment rises
Browsing and comparing products before adding them to an online shopping cart takes time and effort, but leaving those products is as easy as “click.” And that’s a problem for online retailers. According to na e-tailing group survey, nearly 60% of US online retailers survey are seeing cart abandonment rates of over 20% this year. A study by PayPal and .comScore found 45% of US online shoppers had abandoned shopping carts multiple times in just three weeks. Most importantly from the merchants’ point of view, the average cost of abandoned goods in those shopping carts was $109.
Fonte: eMarketer
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