Mountain Dew and Paramount use mobile as distribution platform
PepsiCo's Mountain Dew and Paramount Digital Entertainment have teamed up for the "Circle of 8" production, which will be distributed via mobile. Circle of 8 is a studio-quality episodic thriller that invites audiences to participate in the fate of its characters. Along the supernatural journey, numerous plots and engaging interactive elements will provide for a unique consumer experience. Mountain Dew will play a critical role in evolving the storytelling experience through Circle of 8, going far beyond traditional sponsorship and brand integration models. Distributed by PDE and produced by Milchan/Van Eyssen, Circle of 8 is initially set to deliver the highest level of cinematic quality to the Web and portable devices. The series will debut exclusively on MySpace in October and, upon its conclusion, will be redistributed as a full-length feature showcasing the choices made by the audience online.
Fonte: Mobile Marketer