26.08.2009
Most e-retailers let the easy pickings go by
One of the easiest ways to save a sale is to send a reminder to a shopper who has abandoned a cart that there is still merchandise in the cart waiting to be checked out. Yet barely 10% of the Internet Retailer Top 500 online retailers give shoppers the chance to retrieve an abandoned shopping cart, according to a test by e-mail marketing company Listrak. At 398 of the Internet Retailer Top 500, Listrak researchers registered with an e-mail address, put an item into a cart and then left the site. Only 42 sent a reminder, 11 within 24 hours. Researchers were unable to shop and abandon carts at 102 sites because the sites either required a credit card number to put items in a shopping cart or did not require an e-mail sign-in, meaning abandoning a cart could not trigger an abandonment e-mail.
Fonte: Internet Retailer
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