12.08.2009
Monetizing mobile ads
The US mobile sector is growing. eMarketer estimates there will be 280.8 million mobile phone subscribers by year-end 2009. comScore Mobile pegs the figure slightly lower-233 million, including 29 million smartphone users. Anyway, that amounts to more than 200 million targets for mobile advertisements - a medium projected by eMarketer to reach US$ 760 million in spending in 2009. In 2013, the market will hit US$ 3.3 billion, notching double-digit yearly growth. In April 2009, broadcasting and cable TV, movies and entertainment, and automobile manufacturing were the leading industries using mobile ads. Certain industries are also seeing great success monetizing their mobile ads. Downloads, real estate, services and search pages each had 100% of their mobile ad inventory paid for. Struggling with monetization were home and family, health and business information companies.
Fonte: eMarketer
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