09.04.2009
Mobile marketing still lacks organization
Considered as a promising market to advertisers who bet on innovation and real time interactivity for about 150 million cell phone users, mobile marketing still has a long way to go until become mature. Starting from the way to trade the format. Ad agencies are not yet ready to offer tools as SMS, MMS and Bluetooth in a strategic way. There are also a lack of clear rules for this media and the process is much harder for the fact there are not a standard business model and user cost structure. This was a conclusion of the Mobile Marketing Forum, that happened in São Paulo.
Fonte: HSM Online
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