02.04.2009
Mobile is in the future of advertising
Although seen as a promising media for advertisers who bet on innovation and interactivity, mobile marketing still has a long way to go until become mature. Starting from the own way to sell the format. Ad agencies are not prepared to offer strategically all the tools regarding mobility, as SMS, MMS and Bluetooth. This was one of the conclusions of the Mobile Marketing Forum (MMF), last week in São Paulo. The Future Group is one of the agencies already with its own mobile marketing department directly planning strategic promotions. For the company, mobile will become a part of the marketing mix in the next few years.
Source: Mobilepedia
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