14.07.2009
Mobile coupons: ideal tool for consumer acquisition and retention
Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA. While 2D bar codes still have a way to go to achieve mass adoption, mobile coupons delivered via SMS make it easy to acquire customers through value exchanges and retain them as a part of a company’s mobile loyalty program. In fact, the panel made quite a case for mobile coupons as a vital aspect of any successful overall marketing strategy for retailers. One of the main challenges with mobile coupons is tracking redemption rates. However, panelists made it clear that solutions are under way, including RFID.
Fonte: Mobile Marketer
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