20.02.2009
Mobile TV to reach 500M subscribers by 2013
ABI Research predicts that there will be half a billion mobile television viewers and subscribers by 2013. The study also found that mobile TV’s revenues will reach $50 billion by 2013. There’s an important distinction to draw between content streamed to mobile handsets over cellular networks, and free-to-air broadcasting to mobile devices equipped with mobile TV tuners. Mobile TV users do not value the medium properly because it has not been validated as an independent product and service. In fact it has been primarily offered at the end of a long list of more preferred mobile services. However, Mobile TV will soon be positioned in a more proper role as an extension of traditional broadcast TV services, says the study. ABI Research also said that mobile TV viewing will not solely be on mobile phones but also on mobile Internet devices as well, such as the iPod touch.
Fonte: Mobile Marketer
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