29.09.2009
Macy’s predicts a 13% rise in web sales
Macy`s expects to surpass US$ 1 billion in web sales this year, a 13% rise from 2008. The company also said sales at the company`s Macys.com and Bloomingdales.com e-commerce sites influence about US$ 5 billion a year in in-store sales at the Macy`s and Bloomingdale`s chains. Underscoring the importance of the web channel, every dollar spent online at Macys.com influences US$ 5.77 spent in stores within 10 days after an online purchase. Multichannel customers spend twice as much as store-only customers.
Internet Retailer
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