09.04.2009
MMA launches best practices guide
During the Mobile Marketing Forum, there was released the first Brazilian mobile marketing campaign building and development guide, the MPC. Developed by the Mobile Marketing Association (MMA), the document is supported by 18 of the 40 members of the group in Brazil, among them phone companies Oi, TIM, Vivo and Claro. The best practices guide focus on consumer privacy and protection.
Fonte: Varejo Digital
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