01.09.2009
Levi's, JCPenney pocket mobile in multichannel promotion
Levi Strauss & Co. and J. C. Penney Company Inc. have added mobile components to their national "Tuition" campaign to drive consumer participation. Levi's and JCPenney teamed up with the Today Show iPhone application, which was built by Zumobi. Ads within the application encourage consumers to click to enter to win one of two $50,000 college scholarships. Consumers that click on the ad within the Today Show application are routed to a page where they can learn more about the nationwide campaign and enter to win via a sweepstakes form. Additionally, consumers can enter the sweepstakes by sending the keyword TUITION to short code 36638. An additional entry form is available at http://www.levistuition.com by clicking on the "Share the Wealth Sweepstakes" icon. At the sweepstakes registration Web page, participants will be required to provide their name, age and complete mailing address in order to enter online. In addition to this sweepstakes, Levi's and JCPenney put together an additional sweepstakes offer of $20,000 towards tuition. This sweepstakes prize is only being offered at http://www.levistuition.com/todayshow.
Fonte: Mobile Marketer
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