29.06.2009
Internet is Lancôme’s largest sales channel in Brazil
Internet occupies the top two spots in Lancôme’s sales in Brazil, making it a priority to the company. Brazilian website is the number 4 in the 16 sites the company keeps in the world selling products. With the ecommerce channel, Lancôme intends to create a new sales channel and talk to Brazilian women, who have cosmetics made just for them.
Fonte: Mundo do Marketing
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