Internet haunts cable TV
Brazilian paid TV systems were born 20 years ago, lived glory days from 1994 to 1998, suffered with the struggling market and has been recovering in the last years. Its rebirth has been leveraged by the offer of combos: according to Net, the country’s largest cable TV operator, seven out of ten new subscribers purchase the pack containing paid TV, internet and landline phone. Today, there are 6.35 million homes with cable TV, reaching around 20 million people. Much younger, the internet already reaches 62 million people, being 10.4 million broadband users. Of them, 2.8 million are also cable TV subscribers. And the internet is changing the TV market. In the US, Disney offers in its website free episodes of shows like Desperate Housewives and Lost, soon after the TV showcase. In Brazil, Terra web portal presents the thrid season of Ugly Betty, not broadcast in the cable TV. The fact is cable TV will have to reinvent itself much in the same way the music segment had to do to cope with the download menace.
Fonte: Folha de S.Paulo