29.09.2009
Internet considered as the most efficient sales promotion tool
A study performed by Deloitte Consulting and presented in São Paulo shows in Latin America internet is considered by the companies as the most efficient communications tool for sales promotion. The survey, done with 109 retail, industry and services companies, says internet is considered an efficient promotion tool by 69% of all interviewed, followed by leaflets (49%), magazines (40%), and POS promotions (37%).
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