25.06.2009
Green e-Commerce gaining momentum
A crop of green shopping sites has emerged to help consumers find eco-friendly products and get tips on how to incorporate green practices into their lives. No wonder. While consumers primarily shop online for convenience, product selection and price—add to the list: environmental responsibility. A recent survey showed that 35% of the respondents thought online shopping was better for the environment than store shopping. Many green marketers are reaching out to consumers not only in mainstream social networks but also in niche online communities to explain how their products promote the specific needs and interests of the community.
Fonte: eMarketer
« back
GS&MD - Gouvêa de Souza