09.04.2009
Globo expects new digital media strategy results this year
Brazilian mammoth communications group Globo expects its online strategy will start paying off this year. Since January, the group’s business units started working independently in the development of products and tools to the internet and mobile telephony. Earlier, the development was also consolidated in the Globo.com internet unit, today an umbrella for all Globo websites, working as an IT provider. The company believes profits from all content offered online and in other platforms will come mainly from advertising, but it is a slow process that will start showing results later this year.
Fonte: Teletime
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