14.05.2009
Giraffas starts online operation
Giraffas, Brazil number four restaurant chain, has launched its online delivery service.. Giraffone, delivery service until then available only by phone, was expanded to the internet, with the possibility to order extra servings or special meals. Monthly, Giraffone serves around 100,000 people. Today, the delivery accounts for only 5% of the chain’s total sales and the goal is to increase this share to 8% until the end of the year.
Fonte: Mercado & Consumo
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