29.06.2009
Gays and lesbians love social networks
US gays and lesbians are using social media in fabulous numbers. According to a May 2009 Harris Interactive poll, gay and lesbian Internet users were more likely to be social network members than straights — 55% of them were on Facebook, versus 46% of heterosexuals, and the differences were similar for MySpace and LinkedIn, too. Despite a fondness for being social online, 63% of homosexuals were apathetic toward advertising on social networking sites and a mere 6% had a positive attitude. In addition, 55% of homosexual Internet users reported reading blogs. News was the most widely read blog topic (34%) followed by personal (32%), political (28%) and entertainment (25%) information. Only 38% of heterosexuals said they read blogs. One-fifth of gays and lesbians were Twitter users, compared with 12% of straights.
Fonte: eMarketer
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GS&MD - Gouvêa de Souza