14.05.2009
F.biz e Shoptimão fazem ação mobile na final do Paulistão
Digital ad agency F.biz and online retailer Shoptimão did a bluetooth marketing initiative in the São Paulo state socer final game. Five minutes to the end of the match, when it was sure Corinthians would be the champion for the 26th time, the 35,000 audience received a bluetooth message announcing a celebration t-shirt, with a link to purchase it, and a link to download a video of one of the goals of the match. Next day, the t-shirts were sold off.
Fonte: Varejo Digital
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