25.02.2009
E-retail execs give their companies poor marks for going green
There’s still work to be done to convey those benefits to Internet and e-commerce companies, according to a survey by the management group and its Global Renewable Energy and Environmental Network, or GREEN, affinity group. While 70% of executives surveyed say it’s very or extremely important for their companies to reduce their carbon footprint, 81% gave their own companies poor grades on that score, and only 2% handed out A’s. The survey of 275 executives from Internet and e-commerce companies was conducted in December and January. The main obstacles to pursuing more environmentally friendly policies were identified as lack of organizational awareness of potential business benefits (53%), unwillingness to compromise technology productivity or output (52%) and too costly to build in the necessary technology efficiencies (49%). But the executives feel pressure to address environmental concerns and believe their companies would reap some benefits. Asked what forces are driving their companies to embrace an ecological approach, 65% cited pressure to cut costs, 62% the company’s corporate social responsibility policies and 61% rising costs for lighting, power and cooling. With Internet companies relying heavily on computers that soak up electrical power and require constant cooling, 79% cited reduced power and cooling costs as the biggest potential benefit of eco-friendly policies, while 78% pointed to satisfying a social responsibility commitment.
Fonte: Internet Retailer
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