30.04.2009
Dell and Lula reaches Twitter
Brazilian technology fans now can use Twitter to follow Dell’s latest news, as well as exclusive promotions and new products. The goal is to strengthen relationships with Brazilian connected customers, leading to a more targeted communication. In five days, 820 web users became followers, a result considered very expressive by the company. The brand is also present in Orkut and facebook. Brazilian President Lula will create a blog and the achievements of its government will be advertised through interactive media. The project includes Twitter and social networks and was a direct order from the President, after the success of the use of these tools by Barack Obama.
Fonte: CorpBusiness
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