25.02.2009
Coupon sites grow at a fast clip
Recession drives consumers to the Internet for savings. In a rough economy, frugal shoppers are turning to coupons. ComScore’s “State of the US Online Retail Economy: Q3 2008” report said that 62% of responding US consumers who were decreasing their shopping expenses in October 2008 were using coupons more often to do so—the third-most-popular strategy. Coupon websites that find deals in a few keystrokes or clicks are both easier to search and tend to have more savings. According to comScore Media Metrix, coupon sites were the fastest-growing online category in November 2008, up 32% from October to 35.6 million visitors. Coupons.com, a site that allows consumers to select and print coupons that can be redeemed at stores offline, had 8.5 million visitors in November 2008. As consumers turn to the Web for coupons, they’re still finding deals in more traditional ways. In an October 2008 survey of 2,000 female Internet users ages 18 and older by SheSpeaks, 76% of respondents reported sharing offline coupons found in magazines, direct mail or newspapers with their friends. Of the same group, 66% shared online coupons that could be printed and then used in stores.
Fonte: eMarketer
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