26.08.2009
Consumers want more mobile banking
CashEdge’s fourth annual Consumer Online Banking survey finds that more than 32% of those surveyed would use mobile banking technology if their bank offered it. The survey polled more than 850 consumers age 18 and older who use online banking. Respondents described themselves as bank customers, credit union members and customers of direct or virtual banks. The results of the survey indicated that the preference by consumers to get these services from their financial institution, rather than an independent service such as PayPal. The survey says 81% of respondents currently access their financial institution online at least four times per month. Eighty-nine percent expressed a desire to ultimately move all banking and financial transactions online.
But, what about mobile banking? If offered by their bank, more than 32% of respondents would use mobile banking technology. Respondents were interested in several mobile banking capabilities. Ninety-five percent want access to account balances, 79% want the ability to transfer money between accounts housed at the same bank, 72% would like the ability to pay bills, 41% the ability to transfer money between accounts at different banks and 35% want the ability to send money to third parties.
Fonte: Mobile Marketer
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