30.04.2009
Centauro launches MySpace community
Brazilian sporting goods retailer Centauro launches this month its official MySpace community to advertise a new project. The social network will be the platform of the Ritmos project and Centauro wants to use MySpace to strengthen its brand. Users will be able to add Centauro’s profile as a “friend”, interact with the brand and to watch exclusive content specially prepared for the project. The initiative will blend online and offline interactions.
Fonte: Mercado & Consumo
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