12.08.2009
Carefree goes interactive to get closer to consumers
Carefree, Johnson & Johnson's intimate care brand, has done some unusual marketing initiatives in São Paulo. One of them are sampling machines in some of the city’s pubs. The consumer sends a text message to the number indicated in the machine to release a sample of the product. After that, she receives a message in the mobile phone inviting her to know more about the product in the website. Each mobile phone can release one sample per day.
Fonte: Mercado & Consumo
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