01.09.2009
Brand marketers embrace social media
The social media marketing bandwagon is filling up, according to the "2009 Marketing Industry Trends Report" from Equation Research. The survey of US brand marketers found the majority already using social media. Some marketers were planning on adding social media activities over the next year, including 15% of respondents in businesses with fewer than 50 employees and 24% of those whose companies had at least 500 workers. But most brand marketers interested in social media were already using it. The most popular social media channels for brand and agency marketers were Facebook, Twitter, online videos and blogs—each used by more than one-half of respondents. Respondents reported many common barriers to social media adoption. Among brand marketers, 37% did not know enough about social media to begin, and another 37% said there was no good way to measure its effectiveness. Agency marketers reiterated those concerns, and were also likely to say that social media was not proven or tested as a marketing strategy (31%). Funding was also a problem for about one-quarter of brand and agency respondents.
Fonte: eMarketer
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