07.07.2009
Avon adds mobile commerce to existing online channel
Avon is helping on-the-go representatives maximize their earnings through a new mobile commerce initiative. Using the free "Deal of the Day" iPhone application, Avon representatives can order Avon products at value prices anytime, anywhere. Avon is a direct sales beauty company that sells cosmetics and other beauty products. Avon's product lines include lipsticks, foundations, bath and skin lotions, anti-aging cream, perfumes, as well as jewelry and clothing. Avon representatives make money on the sales they make to customers. The new application is similar to Avon's Deal of the Day on its Web site at http://www.avon.com. The easy-to-use iPhone application sells one item a day until it is sold out or until the deal is replaced. The deal is presented to the iPhone user and with a few simple taps the purchase is made. On the checkout page, the Deal of the Day app confirms the order and gives representatives a sneak-peak of the following day's deal, ahead of other deal hunters. Orders are automatically submitted to Avon and are delivered with the representative’s next shipment.
Fonte: Mobile Marketer
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