Advertisers strengthen web initiatives
The development of an effective digital strategy for a company is a complex initiative. It involves, among other things, a clear definition of the objectives to be reached and a good understanding of the alternatives made available by the online resources. To do it, many companies have opted to build in-house departments. This is the case of Bradesco bank, Tecnisa real estate developer and TAM airline, who created in-house teams to coordinate their web advertising efforts. Tecnisa, for instance, directs to the web 20% of its advertising budget and has, since 2007, an online media manager. TAM, on its hand, has an entire interactive marketing department to identify needs, define goals and be the interface between the company and the online ad agencies.
Fonte: Gazeta Mercantil